Mood Board Presentation

Today's feedback on the presentations, showed me how moodboards are supposed to flow with a strong narrative. Overflowing a mood board with images is a no go, because the idea and concept is lost. I have learnt that less is more, because the images used in the moodboard is used to inspire and should be a result of already researched images. Layout is important, because it's not only for your own reference, but it helps other people know where your mind is going too. Colour schemes should be considered in order to narrate the theme you are portraying. The images chosen should be strong enough to speak for themselves, with the aid of carefully selected key words.

My Mood board

The theme for my mood bards was 'Urban Surrealism' - bringing a dream like notion to urban areas (chosen setting: Shoreditch) with harsh surroundings and harsh reality. For example, concrete, spiked fences, graffiti (gangs). Surresalism offers escapism to this reality. I chose the effects on the images to make them stand out from the normality of the settings. I used muses that had an urban style preference in life or profession. I thought the designers I chose would represent urban style (KTZ), surrealism (Comme des Garçons) and distortion (Rick Owen).

The feedback revealed that this is what would help the mood board make more sense:

• Cut down to 2 - Make it precise
• Link it a bit more to the other's mood boards
• Rick Owens and image blogger are too much of a clash
• Think about who would wear the designer you chose

Modified Mood board

Planning of mood boards

This seminar was used to compose the thoughts as a group. The group needed to make eau idea clear as to what the muse, designer and setting was - After this the group will collaborate individual mood boards into one, ensuring that it had a flow to it so it did not seem inconsistent and separate.

I decided that I wanted to use a music artist called FKA Twigs, because she has an urban style, but is experimental and unusual. The designer of choice is called KTZ, as that also have an urban design. They are said to bring a Japanese style to western clothing. I think the celebrities who wear their garments, (Rihanna, Jay Z) further show KTZ's urban designs. I intend to also use Comme des Garçon's clothing, because of their complementary concepts that are outside the box.

KTZ Spring 2015

FKA Twigs

Dover Street Market experience

This day trip to Dover St. and other high end fashion stores gave me a better understanding of what fashion style I like and why. I looked in the Victoria Beckham store after looking in Dover Street Market: I liked the architectural interior. I liked the graphical shape the ceiling had, because it showed a mechanical/industrual style which was raw and complimented the clean edges of the shop. However, I felt the shop was too precise and professional - it didn't feel as adventurous as Dover Street Market. 

  

I advanced to Acne: It didn't have the same avant garde vibe that DSM had. Nothing jumped out at me. It almost seemed like there was no personality or life in the clothing. There was something too safe about the clothes.

Burberry had some interesting pieces, such as some pattered, peep-toe ankle boots and they way they places knit with leather. I liked the interior with the grand stair made from contrite with stark black pole rails. I liked the rawness of this interior, but the classic Burberry clothing blended in with it, rather than complementing it.

             

My favourite store from today would be Comme des Garçons. Dover Street Market display the store in such a specific way by using installations in order to achieve a welcoming ambience, but approaching it in an unusual way. It has an off beat feel to it and sometimes you have to take a second look at it to fully appreciate it. It also has an industrial/rustic feel to it which I think gives an underground British vibe to it, despite its Japanese roots. I looked at other high end shops, but I believe Dover Street Market resembles a similar direction of style I want to go down. The aspect I want to take from this shop is its ability to successfully put together clothes/items that initially you wouldn't think go together - its unusual, but complementary to it's surroundings.

Top floor of Dover Street Market - This is an example of  this off key approach the store has. They sell clothes next to  food and even have a mini café so closet to the garments. It just seems a bit odd to me, its like a mismatch of rooms. It works because it gives that homely feel to the café, but its like having two different environments in one.

       

In the style of Nick Knight

I enjoyed todays lesson, because I experimented with photography inspired by Nick Knight. I like Knight's photography because of the vivid colours he captures or edits. I admire his approach to using modern and different medias to capture and edit his photography, such as apps like Glitche and Megaphoto. I had previously looked at Knight's 'Flora' photographs and was stunned at the detail and the lively colours. I tried to research how he edited these photographs and I have come to believe he developed the photos in a dark room.

One photo of Nick Knight's 'Flora'

The activity was inspiring due to the way the overhead projector mapped out images onto people's clothes. I thought I would archive this idea for future work, such as print. 

At the end of the lesson, I edited one of the many photos we took using an app called 'Glitch' (which I chose, due to the cost and was slightly different to the app 'Glitche'). The result was bizarre, but I liked it - It also made me think how far you can edit a photograph until it becomes something else, due it being so abstract. This is why I like Nick Knight's work, because he does demonstrate this point.