Further website analysis

Prada website

Following last week's workshop, more in depth analysis has been made, but this time using Prada as an example. Here are notes made of the Homepage and the website itself:

Homepage:

• Conceptual and artistic imagery

• Imagery was associated with Prada bags

• Clouds imply Prada is a divine brand (clouds > heaven > God-like)
• Products light as air

• Subscription to the site is available, so users can get exclusive content and feel more involved in the brand

• Reserved font - It resembles Times New Roman - could connote  Prada's dominance over other brands like how ancient Rome ruled over many countries

• Website is very precise with limited information - No scrolling
• Has condescending manner to it - limited information could imply that the users already know about the brand and know what they want from the website
• Easy to navigate, but if the user doesn't know what they are looking for, it almost implies you are not worthy of knowing

Website:

How Prada relate to social media and other countries/languages

Prada's use of hashtags

'Trembled Blossoms' Prada animation for S/S 2008 - Has biblical connotations

• USP - soft sale of bags and other merchandise

• Use of hashtags to put on twitter - shows that Prada have thought about different age ranges and used social media to appeal to a younger generation

• Memorable and simple website - easy to navigate
• Amount of information displayed on pages are easy to digest
• Could assume user friendly navigation is trying reaching out to the older generation

• Website as a whole is not very interactive
• Does it need to be? Their style of merchandise is reserved and sophisticated, proposing the target market is for people 30+ and have career based lifestyles. Does these type of people have time to browse/interact with the site?

• Promoting their exhibition PRADASPHERE at Harrods

• Promotional video - Theme suggests the brand has a Godly/biblical nature through the Adam and Eve type narrative

• Prada uses 4 types of social media on their website
• To utilise Facebook's individual marketing function
• Advertise through Twitter by trending certain words and phrases associated with the brand and campaigns
• Uses Blogger and Pinterest for added recognition

• Overall, the site navigation has made the engagement suffer