Web Analysis workshop

Introduction into analysing the success of promotional websites

There are 10 aspects to look at in order to evaluate the successfulness/failure and a website:

1. Hope page impact
2. Usability
3. Efficiency of navigation
4. Message of the aesthetic 
5. Identity
6. Interaction with relevant social media
7. International appeal
8. Engagement
9. USP (unique selling point)
10. Content

i-D Magazine

Analysing an example of this website informs the viewer of its services:

Hompage:

• Scrolling is good for browsing

• Toolbar is user friendly for searching through a specific topic

Usability:

• Easy

• Intuitive 

• Layout of images and text is easy to follow

Efficiency:

• Quick loading times

International appeal:

• Different images for different countries

• Different info on different sections when scrolling down the page

<-- For example the US and Spain have shown examples of how they interpret the same article with different imagery

Interaction with social media:

• Site has social media icons at the top

• Social media links are also displayed at bottom of page to make it easier for users

Social media icons located in header

Social media icons located in footer

Elements that identify the site:

• Logo

• Font

• Layout

• Ethos

• Aura?

The pink font is called 'Avenir Heavy' and the black text is called 'Futura'